The Economic Developers Council of Ontario (EDCO) has presented the Ontario Marketing Award for community branding to Norfolk County, for its creation and use of ‘Ontario’s Garden’ in local food and agriculture promotions.
Use of the ‘Ontario’s Garden’ slogan allows local agriculture champions to raise awareness among food buyers and consumers of how important Norfolk is within the food sector. The target of the brand is the audience of people with the ability and interest to spend money on food from Norfolk County.
‘Ontario’s Garden’ has been incorporated into publications, print, radio and web advertising, websites, social media and signage. Positive feedback from consumers and agriculture stakeholders locally and from other communities and confirms that Norfolk County made a good choice by promoting itself as ‘Ontario’s Garden’.
The concept of the ‘Ontario’s Garden’ slogan was brought to the attention of a consulting firm working on behalf of Norfolk County, as part of a wholesale food sales marketing plan. The slogan was a welcome spin-off benefit of the research project, which was funded by the Ontario Market Investment Fund, Norfolk County and the Norfolk District Business Development Corporation.
According to Statistics Canada, Norfolk County is Ontario’s leading grower of apples, asparagus, cabbage, cucumbers, green onions and shallots, peanuts, pumpkin, squash and zucchini, strawberries, sweet corn, and sweet potatoes.
For more information about Norfolk food and agriculture, visit www.norfolkfarms.com, pick up a copy of the Norfolk County Official Map and Local Food Guide, or join www.facebook.com/norfolk.farms or www.twitter.com/norfolkfarms .
Clark Hoskin, Manager, Tourism & Economic Development, Norfolk County
Phone 519-426-5870 ext 1238
Dennis Travale, Mayor, Norfolk County
Phone 519-426-5870 ext 1220