Norfolk County and its future growth are dependent upon a long-term strategy and action on economic recovery.

View additional information on Norfolk County Economic Recovery Task Force.

Please note: This page is updated quarterly.
Information current as of February 28, 2022.

Initiatives

 

Task Force and Subcommittees

one hundred per cent icon On Track

 

Key Accomplishments

  • Established, initiated, and provided recommended actions from each new Subcommittee with ongoing Task Force implementation meetings.

 

Next Actions/Milestones

  • Ongoing Subcommittee actions on Buy Norfolk.
  • Grant subcommittee has performed its role in developing the grant frameworks, with the next step being to bring the applications to the taskforce for review.
  • Next Task Force meeting Expected in August. Update to Council for Fall.

 

 

BUY Norfolk

seventy five per cent icon On Track

 

Key Accomplishments

  • Norfolk County has successfully implemented 2 rounds of the grant-funded Digital Services Squad program, resulting in over 550 businesses being contacted and 188 businesses being helped.
  • Patio program supported and issued 18 permits issued in 2021.
  • Shop Norfolk (digital local marketplace) launched and is underway in July.
    • Approx 40 vendors live.
    • Good sales over the holiday season, but a larger variety of products is required based on a comprehensive survey that was run at the end of 2021.
  • Visit Norfolk tourism app launched in October, with promotion initiatives currently being planned.

 

Next Actions/Milestones

  • DSS 3.0 ends at the end of Feb – and DSS 4.0 will launch in April, for which Norfolk will apply. Norfolk has remaining grant funding that will be unspent by end of Feb and has been given approval by the OBIAA to use these funds past the end of Feb.
  • Ec Dev will continue to process seasonal patios for 2022.
  • Focus in 2022 for Shop Norfolk will be to add more products (and more variety of products) to grow the platform.
  • As COVID-19 mandates lift, the goal is to promote Visit Norfolk broadly in 2022.  Staff are currently working on a new Norfolk Awareness campaign, that will include a focused landing page that will be linked to marketing initiatives.
    • Download of the app will be a call to action in the new tourism “awareness” landing page (in alignment with brand strategy and new market segments).

 

 

BUILD Norfolk

seventy five per cent icon On Track

 

Key Accomplishments

  • Entrepreneurship Accelerator Pilot project (BRiNC) launched on Feb 3, 2022, with a launch event that included the Mayor amongst the speakers. Received approval from OMAFRA to extend the pilot to the end of 2022, which will provide more time to add additional programming such as boot camps, workshops, and skills-building programs.
  • Fiber Optics – Continue to maintain contact with various organizations about progress for fiber optics from various funding sources.
  • Municipal Modernization funding secured by Community Development for streamlining development applications.
  • Construction of Haycock Way in Judd Industrial Park (identified as an infrastructure priority) is no longer required. Land sales are being completed.
  • Inter-Urban Water Supply report/plan approved and infrastructure projects in design phases/underway, including Port Dover Water Treatment Plan expansion.

 

Next Milestones

  • The first of the cohort-based BRiNC accelerator programs started on February 1
    • Currently working through promotion and registration for the programs.
  • Awaiting announcements through UBF as well as the provincial reverse auction program.
    • Rogers has launched a new service in Norfolk (Waterford area) and has invested in local ISP KWIC Internet.
  • RFP for development process enhancements related to municipal modernization funding.
  • Judd Industrial Park – Remaining municipally-owned parcels are awaiting closing before the lands are fully sold out.
  • IUWS was added to the recovery plan so that infrastructure funding programs could highlight support for this project from the recovery task force.

 

 

INNOVATE Norfolk

twenty five per cent icon On Track

 

Key Accomplishments

  • Held a brainstorming session with multiple large employers to discuss collaborative labour projects, including the use of technology options/transit options.
    • No new updates to this part of the recovery plan since the last update.
  • Skills-building programming: With the recent launch of the BRiNC entrepreneurship centre, we now have a platform from which to deploy skills training for businesses and their staff.

 

Next Milestones

  • Research digital platforms that can facilitate the types of labour sharing and matching that were discussed. Decide whether the digital platform or other solution is the best way to proceed with building closer collaborative processes between employers in Norfolk.
  • Skills-building programs will be considered once the core accelerator BRiNC programs are underway with registration numbers that are sufficiently high enough to move into a broader scope of skills-building training programs (non-entrepreneurship) such as communications, decision-making, etc.
    • Working with Venture Norfolk to source this content.

 

RECOVER Norfolk

seventy five per cent icon On Track

 

Key Accomplishments

  • First intake for 3 core recovery grants completed. Grant project proposals reviewed by the Economic Recovery Taskforce. Staff report to CIC on Oct 12.
  • The task force has recommended a second intake, and the intake was approved by Council. The 2nd intake process is complete and has undergone a review by the economic recovery task force.
  • The Tourism Innovation Lab “Spark Program” application process was open from late October to early January. The applications are currently being reviewed by a panel consisting of stakeholders.

 

Next Milestones

  • Anticipating staff report in March related to the 2nd intake. This will be the final intake as the remaining grant funds will be utilized.
  • The Spark Program’s finalists were presented to a panel of judges on February 17, and 3 winners were announced.
    • The 3 winners will be tracked and an update on their performance will be included in the final economic recovery update to Council.