Small Business Success Series
Small Business Success Series — October 2022
The small business success series is yet another collaboration between Hamilton’s Innovation Factory and Norfolk County that delivers free skill-building workshops through the BRiNC pilot program. In this webinar series, Norfolk entrepreneurs will have the chance to learn from experts in the fields of high-level planning, sales, digital marketing, and human resources. Participants can also apply for 1-on-1 mentorships with the presenters to receive customized advice tailored to their business. All sessions will be conducted virtually. For more details, please see the itinerary below:
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Presenter: Riley Moynes, Incubator Manager @ The Forge |
Content: Visualize your business model at a high level. Establish your Key Partners, Activities, Resources, Cost Structure, Customer Relationships, Channels, Customer Segments, and Revenue Streams |
Outcome: Completed Business Model Canvas |
Audience: Early-stage businesses Entrepreneurs seeking fundamentals Businesses looking to pivot |
Time : 10 a.m. – 12 p.m. |
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Presenter: Mark Elliott, Founder @ VA Partners |
Content: Setting sales targets and adjacent activities. Buyer personals. Pricing methodology. Buyer journey. Sales scripts Handling objections |
Outcome: Buyer persona. Elevator pitch Sales pitch. Sales process. (templates provided) |
Audience: Early-stage businesses Entrepreneurs seeking fundamentals Businesses looking to pivot |
Time: 1 p.m. – 3 p.m. |
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Presenter: Katelyn Sinclair, Founder @ Fresh Digital |
Content: Content Digital Marketing 101. Creating Instagram/Facebook ads. Best practices, A/B Testing, analytics Landing page tips. |
Outcome: How-To Takeaway for creating digital ads |
Audience: Any business looking to grow its presence online |
Time: 10 a.m. – 12 p.m. |
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Presenter: Ian Levitt, Founder @ Devreye Inc. |
Content: Optimizing your employees. Goal setting. Coaching Performance management. Employee reviews, Delivering feedback. |
Outcome: SMART goal setting template, Coaching with GROW template. |
Audience: Businesses with growing teams. New people managers. People managers looking to train up |
Time:1 p.m. – 3 p.m. |