Small Business Success Series — October 2022

The small business success series is yet another collaboration between Hamilton’s Innovation Factory and Norfolk County that delivers free skill-building workshops through the BRiNC pilot program. In this webinar series, Norfolk entrepreneurs will have the chance to learn from experts in the fields of high-level planning, sales, digital marketing, and human resources. Participants can also apply for 1-on-1 mentorships with the presenters to receive customized advice tailored to their business. All sessions will be conducted virtually. For more details, please see the itinerary below:

Business Model Canvas: Your Basis for Business Success


Presenter:  Riley Moynes, Incubator Manager @ The Forge

Content: Visualize your business model at a high level. Establish your Key Partners, Activities, Resources, Cost Structure, Customer Relationships, Channels, Customer Segments, and Revenue Streams
Outcome: Completed Business Model Canvas
Audience: Early-stage businesses Entrepreneurs seeking fundamentals Businesses looking to pivot
Time : 10 a.m. – 12 p.m.


Path to Sales Success: Goals, Processes and Tools


Presenter: Mark Elliott, Founder @ VA Partners

Content: Setting sales targets and adjacent activities. Buyer personals. Pricing methodology. Buyer journey. Sales scripts Handling objections
Outcome: Buyer persona. Elevator pitch Sales pitch.  Sales process. (templates provided)
Audience: Early-stage businesses Entrepreneurs seeking fundamentals Businesses looking to pivot
Time: 1 p.m. – 3 p.m.


Digital Marketing: Successfully Reaching Your Customers


Presenter: Katelyn Sinclair, Founder @ Fresh Digital

Content: Content Digital Marketing 101. Creating Instagram/Facebook ads. Best practices, A/B Testing, analytics Landing page tips.
Outcome: How-To Takeaway for creating digital ads
Audience: Any business looking to grow its presence online
Time: 10 a.m. – 12 p.m.


Human Resources Essentials: Your Guide to Successful Employees


Presenter: Ian Levitt, Founder @ Devreye Inc.

Content: Optimizing your employees. Goal setting. Coaching Performance management. Employee reviews, Delivering feedback.
Outcome:  SMART goal setting template, Coaching with GROW template.
Audience: Businesses with growing teams. New people managers. People managers looking to train up
Time:1 p.m. – 3 p.m.