May 29 – Visitors and residents will now be welcomed by a pair of new gateway signs in Simcoe.

On May 28  Norfolk County Council and staff unveiled two of the four signs that are scheduled for replacement in the community.

The new signs – which were designed by Norfolk’s own Robert Judd and constructed by Brooks Signs of Brantford – are located on Highway 24 North and South and feature the County Administration Building and Carillon Tower.

“Gateway signs to your community are like the front door to your house,” said Clark Hoskin, Norfolk County Director of Tourism and Economic Development. “It is one of the first things that a visitor or potential investors see. It’s our chance to make a great first impression.”

The project is part of a Norfolk County initiative to upgrade gateway signs throughout the community. The phased replacement of the four gateway signs to Simcoe is scheduled to be completed by 2020.

Sign designer Robert Judd.

Funding for the project is a joint initiative between Norfolk County and each community, who fundraise to match the corporation’s budgeted funds. Signs have already been installed or upgraded in Port Rowan, Waterford, and Port Dover.

“Norfolk County is an incredibly welcoming place, made up of many unique communities,” said Norfolk County Mayor Kristal Chopp. “These signs are a great way to help visitors explore our region and give them an idea of what each community is all about.”

The Rotary Club of Norfolk Sunrise, Rotary Club of Simcoe, Simcoe Lions Club, Knights of Columbus, Simcoe & District Chamber of Commerce, Gentlemen of Harmony, Royal Canadian Legion and Downtown Simcoe BIA all donated $1000 to the project.

Coordination for the design, fundraising and installation were spearheaded by the Simcoe Gateway Sign Committee, which was comprised of community stakeholders in Simcoe and Norfolk County staff.