Registration Package

Registration is open from May 1, 2018 to October 19, 2018 from 8:30 a.m. to 4:30 p.m.

Included below is the 2018 Registration Package for Third Party Advertisers. Hardcopies can be picked up at the Council Services office located at 50 Colborne Street South, Simcoe, during regular office hours of 8:30 a.m. to 4:30 p.m. excluding statutory holidays.

2018 Registration Package for Third Party Advertisers


Become a Registered Third Party Advertiser

The Municipal Elections Act, 1996 now includes rules for third party advertising.

  • A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.
  • A third party advertiser is any individual, corporation or trade union that causes an election campaign advertisement to appear. A third party advertiser is required to register with the County Clerk of the municipality where they want to advertise.

To become a third party advertiser in the upcoming election, you must register with the County Clerk.

  • Registration opens beginning May 1 to October 19, 2018.
  • Until the County Clerk certifies your registration, you may not spend money on your campaign, accept contributions or begin advertising.

The sections below provide general information related to third party advertising in the 2018 municipal election. Updates will be made as new information becomes available.

Eligibility

You are eligible to register as a third party advertiser if you are:

  • An individual who is normally resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario

You are not eligible to register as a third party advertiser if you are:

  • A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • The Crown in right of Canada or Ontario, a municipality or local board

How to Register

Registration is open from Tuesday, May 1, 2018 to Friday, October 19, 2018 from 8:30 a.m. to 4:30 p.m.

Your registration must be filed in person or by an agent at the Council Services Office located at:

50 Colborne Street South
Simcoe, ON N3Y 4H3

If you want to advertise in more than one municipality, you must register in each municipality where you want to advertise.


Third Party Advertising FAQs

What Is a Third Party Advertisement?

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.

Third party advertisements do not include:

  • Advertisements by or under the direction of a candidate
  • Issues-based advertising during the election period (with the exception of advertising that has the purpose of promoting, supporting or opposing a “yes” or “no” answer to a question on the ballot)
  • Advertising that does not cost money to post or broadcast, such as comments made on social media
  • Messages distributed by:
    • an individual to their employees
    • a corporation to its shareholders, directors, members or employees
    • a trade union to its members or employees

Who Can Register as a Third Party Advertiser?

Individuals, corporations and trade unions can register as third party advertisers and can also make contributions to registered third party advertisers.

A third party advertiser is required to register with the County Clerk of the municipality where they want to advertise.

Candidates cannot register as a third party advertiser, and cannot direct a third party advertiser.

What Information Must Third Party Advertisements Include?

Third party advertisers must identify themselves and provide mandatory information on all advertising beginning May 1, 2018 until the close of voting on October 22, 2018.

Third party advertisements must contain the following information:

  • Name of the registered third party advertiser
  • Municipality where the third party advertiser is registered
  • Telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement

Do Campaign Finance Rules Apply to Third Party Advertisers

Yes, campaign finance rules for third party advertisers are similar to the rules for candidates.

  • Third party advertisers have spending limits and there are contribution limits for those wishing to contribute to a third party advertiser.
  • Corporations and trade unions are permitted to make contributions to third party advertisers, but are not permitted to make contributions to candidates.
  • The maximum contribution from a single contributor is $1,200 to a registered third party advertiser and $5,000 to two or more registered third parties advertisers in a municipality.

How Much Does It Cost to Register as a Third Party Advertiser?

There is no registration fee for third party advertisers.

Where Can I Find a List of Registered Third Party Advertisers?

A list of registered third party advertisers will be made available on the Norfolk County website.

 


Third Party Advertising Rules

Information about legislation, policies and procedures for Third Party Advertisers. This page will be updated regularly as information becomes available.

Legislation:


Webinars for Third Party Advertisers

In the month of April the Ministry of Municipal Affairs will be offering webinars focused on the rules pertaining to Third Party Advertisers. For more information regarding how to connect to the webinars please click here.

Please note: Each webinar will accommodate a maximum of 100 participants. There will be no pre-registration requirement, participants will gain access on a first-come-first-served basis by simply clicking on the links provided.

Friday April 13, 2018, 2:00 p.m. to 4:00 p.m.
Teleconference
(416) 212-8014 (Local)
1-866-500-5845 (Toll-Free)
Conference ID: 7421740
Click here to access the login page.

Monday April 23, 2018, 6:00 a.m. to 8:00 p.m.
Teleconference
(416) 212-8014 (Local)
1-866-500-5845 (Toll-Free)
Conference ID: 7421740
Click here to access the login page.

Need Assistance? Have a question?

Call the Ministry:
(416) 585-6226 (Local)
1-800-668-0230 (Toll-Free)
Email: MSOC.Admin@ontario.ca